If you have a website, learning even a little about SEO (Search Engine Optimization) is a must.
Just having a website isn’t enough. You want people to find you. When someone searches for something related to your business, SEO is how you get your website to rank on search engine results so your website can be found.
Why should you care about SEO?
- It helps increase sales
- It can help legitimize your business
- It is a simply way to let people know who you are and what you do
You can go as in-depth as you want with learning about SEO, and Hubspot has some lessons and a course you can take to learn more. There are also YouTube videos if you prefer to learn that way, or you can take a class.
For now, let’s just get you started with some basics about On-Page SEO. You can start optimizing your website at no cost except for your time.
If you have a WordPress website, you can use the plugin Yoast to help you with your SEO. Yoast provides a very simple way to get you started. They even provide training to get you started. You can find more options for SEO plug-ins at Rock Content.
There are a few things to get you started.
On-Page SEO is everything you do on your own site. Basically, everything you have control of. This includes mapping out your site and having your site responsive, creating relevant and properly formatted content, internal links, researching keyword and terms to use, optimizing your meta and alt tags, and analyzing your data. There is a lot in your control.
Off-Page SEO focuses on increasing the credibility, trustworthiness and authority to your site. It involves other places linking to your site. This can be done by backlinks, brand mentions, Social Media marketing, or blogs.
Both work in tandem to rank your page higher with search engines.
Just like building a house, or anything else in marketing, focus on the foundation first and then build from there.
When you are ready, learn more about off-page SEO from MOZ.
You can also bid and pay to have our companies ad pop up in Google search results. Learn and sign-up for a Google Ads Account.